Dillard’s Campus Collective
Represented the brand through self styled shoots used for social media and webpage uses, in-person activations, and campus-focused brand engagement. The role combined visual storytelling and styling to translate Dillard’s seasonal direction into polished, wearable looks for a collegiate audience.
Brand Representation · Styling · Client Engagement · Retail Brand Standards · Trend Translation
Fayetteville, AR | Spring 2025
Sisterhood in Style was a collaborative brand activation designed to celebrate Panhellenic leadership through fashion, beauty, and community. The event strategically brought together the presidents of each Panhellenic chapter, allowing the experience to reach a broad and diverse audience across campus through representation from every sorority.
Participants received makeup services from Dillard’s beauty counter teams, were styled in fashion-forward business attire, and took part in a professional photo shoot alongside their Panhellenic sisters. By featuring a leader from each chapter, the activation maximized brand visibility and engagement while fostering a sense of connection, confidence, and shared style.
Sisterhood in Style Activation
