academic endeavors.

My studies in Apparel Merchandising & Product Development at the University of Arkansas have given me the opportunity to explore fashion from so many different perspectives. From developing original designs and building brand concepts to producing runway experiences, each project has challenged me to think creatively, work collaboratively, and better understand the many details that bring an idea to life.


These are a few of my favorite projects that have helped shape the designer, creative, and professional I'm becoming.

fashion brand strategy

01.

masion muse.

Brand Management · Creative Direction · Omnichannel Marketing


Maison Muse began with an idea to make luxury fashion feel more accessible, personal, and thoughtfully curated. For this collaborative brand management project, I developed the original concept for a luxury styling and fashion rental service designed for women who love getting dressed and appreciate the beauty of a well-curated wardrobe.


Serving as Brand Manager, I established the creative vision and helped lead our team through the development of a comprehensive omnichannel marketing campaign. From brand identity and customer experience to digital marketing, social media, and experiential touchpoints, we considered how every interaction could communicate the same thoughtful and elevated brand experience.


I loved exploring the relationship between beautiful branding and meaningful business strategy, learning how a creative idea can develop into a cohesive concept with a clear customer, purpose, and identity.

fashion show production

02.

enclothe circuit.

Runway Production · Collaboration · Event Coordination


Serving as Collaboration Lead for Enclothe Circuit gave me the opportunity to help bring a student-produced fashion show to life alongside an incredible team of designers, models, stylists, and creatives.


Throughout the planning process, I helped coordinate communication across teams, navigate event logistics, and contribute to an experience that celebrated student creativity. As the show approached, I became especially involved in behind-the-scenes operations, including vendor coordination, guest relations, and overseeing the VIP experience on show day.


This experience strengthened my leadership, adaptability, and appreciation for the thoughtful coordination that goes into producing a successful fashion event. I especially loved seeing so many creative individuals come together to celebrate one another's work.